“Letter of Love” is a Golden Goose Deluxe Brand film. The video incorporates visuals from the previous “Labor of Love” series directed by New Yorks Sunshine, and together they complete “Vita a Venezia” 2018 brand campaign.
The visual letter was directed by Luca Finotti and was conceived as a representation of the deep bond between the brand and the city, through a constant dialogue between images and words.
It was shot on 35mm film by cinematographer Andre Turpin.
The five protagonists of the non-linear story are Emmanuelle Seigner, Paris Jackson, Jenke Ahmed Tailly, Roberto Rossellini, Luka Isaac.
Though the letter seems to speak about a relationship between two persons, the very end unveils the identity of the writer – Venice – eventually turning the viewer into a recipient, a “venetian”.
The film was firstly released through the trailer (below)
The campaign was released online via Vogue, Numero, Wonderland, Elle, iD, Office, W, Antidote, WWD, Highsnobiety, Hypebeast, Dazed Digital, Esquire Korea and Purple.tv among others.
The 8 chapters were released through September on GGDB web and social media
