CLARKS AUTUMN WINTER 2020 CAMPAIGN LINKS THE BRAND’S PAST, PRESENT AND FUTURE
official press release
In the latest campaign,
Clarks celebrates local creative changemakers who unite history with vision
(Somerset, England; 7th September 2020)
This Autumn, Clarks latest campaign —“THEN. NOW. ALWAYS.”—celebrates the Desert Boot’s enduring international and cross-generational appeal, which brought together simple design and craftsmanship to create an instant classic.
The campaign combines past and present with a cast of maverick creatives whose tenacity and community-centric ethos embody both the brand’s rich history and its future path.
The AW20 campaign, creative direction led by Mauro Simionato,travels back to Clarks birthplace in 1825: the countryside of Somerset, England, with a modern take on its long history.
Heritage meets contemporary values in the campaign, which features a coming together of twelve like minded artists including Kindness (Grammy winning producer, musician and DJ), Miink (London-based songwriter, producer and director) and Charlotte Patmore (photographer).
Each of the twelve creative leaders were chosen for their distinct personal style, which is celebrated in the campaign’s imagery.
In the midst of challenging and uncertain times, people all over the world are turning to more sustainable and compassionate ways of life, values that Clarks has consistently embodied in both the construction of their products and their brand ethos.
The “THEN. NOW. ALWAYS.” campaign, photographed & filmed by Udoma Janssen and styled by Agata Belcenis out globally on the 7th of September across multiple media touchpoints, featuring styles available on Clarks global e-commerce sites and in multi-brand retailers.